Tuesday, July 31, 2007
Microsoft visualbasic 2005
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Adobe Photoshop Tips And Tricks
- Experience Level: Beginner Through Advanced
- Running Time: 3 Hours, 1 CDs
- Project Files: Included
- Attain realistic photo-compositing with wonderful depth of field, motion blur, perspective, and shadowing options
- Learn the coolest techniques for the most realistic chrome, and beautifully diffused soft-edged shadows
- Get detailed look at alpha channels, pixel creation filter, techniques and lighting effects for brilliant background creation
- Utilize fire and smoke techniques, as well as intricate layer blending
Manufacturer's Description
Join Web designer and professional animator, Steve Holmes, for a 3 hour journey into some of the lesser known, and incredibly useful, techniques for using Adobe Photoshop. You'll learn some of the magical tricks and useful tips to get the most out of your Photoshop software. Both novice and veteran users will discover time-saving shortcuts and special effects within Photoshop that you never knew existed.
1. Get some Perpsective (26 min)
Lesson 1: Focusing on Perspective
Lesson 2: Placing & Sizing Images
Lesson 3: Depth of Field
Lesson 4: Selective Motion Blur
Lesson 5: Creating Horizontal Scan Lines
Lesson 6: Distorting an Image
Lesson 7: Adding Shadows for a More Realistic Effect
2. Apply Selectively (26 min)
Lesson 1: Converting a Color Image to Grayscale
Lesson 2: Colorizing a Selection
Lesson 3: Painting with the Color Blend Mode
Lesson 4: Performing a Grayscale Conversion
Lesson 5: A Better Grayscale Conversion
Lesson 6: Making a Sepia Tone
Lesson 7: Making a new Channel with a Selection
Lesson 8: Feathering the Alpha Channels
Lesson 9: Combining & Coloring Alpha Channels
3. Oh so Distressed (23 min)
Lesson 1: Making a New Layer from a Vector Path
Lesson 2: Working Inside an Alpha Channel
Lesson 3: Adding Filter Effects
Lesson 4: Adjusting Levels & Creating Masks
Lesson 5: Stroking & Spattering
Lesson 6: Blending Layers
Lesson 7: Filling Text with an Image
Lesson 8: Grouping Layers
4. Aqua Viva (24 min)
Lesson 1: Introducing Layer Styles
Lesson 2: Customizing a Gradient
Lesson 3: Adding Shadows & Glows
Lesson 4: Adding Bevel & Emboss
Lesson 5: Creating a New Style
Lesson 6: Creating Texture
Lesson 7: Painting with a Layer Style
Lesson 8: Achieving an Ice Effect
5. The Natural Elements (24 min)
Lesson 1: Layer Blending
Lesson 2: Creating a Flame-shaped Paintbrush
Lesson 3: Painting a Flame Shape
Lesson 4: Adding Color
Lesson 5: Using Liquify to Distort the Flames
Lesson 6: Adding Highlights
Lesson 7: Reusing & Adjusting the Flame
Lesson 8: Creating Smoke
6. All Over Displace (16 min)
Lesson 1: Displacement Maps
Lesson 2: Shadow Effects
7. Organic Creation (18 min)
Lesson 1: Creating a Marble Effect
Lesson 2: Setting up Texture for Lighting Effects
Lesson 3: The Lighting Effects Dialog Box
Lesson 4: The Fibers Filter
8. Full on Metal (25 min)
Lesson 1: Creating a Chrome Effect
Lesson 2: Creating a Chrome Effect Continued
Lesson 3: Finishing the Chrome Effect
Lesson 4: Drop Shadow EffectsLink
Electronic circuits
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HTML
Why settle for average HTML, when you can become a master of it? Markup is the fabric that holds the web together, but most people only scratch the surface of what can be achieved using (X)HTML. That's where this unique book comes in—it's aimed at web designers and developers who have already mastered the basics of HTML and web design, but want to take their markup further, making it leaner and more semantically rich, for a more efficient, more usable/accessible web site. HTML Mastery does all that and more, showing all of the HTML tags available, including less commonly used ones, where and how to use them, and clever styling and scripting techniques that you can employ to take advantage of them on your web site. It is totally standards compliant, up to date with modern web design techniques. Forms and tables are looked in particular detail, as there is so much that can be done with them. In addition, the book also looks at some of the advanced semantic tools that look to further improve the usability and semantic value of your sites—an entire chapter is devoted to Microformats, and a nod is given to XHTML 2.0 and Web Applications 1.0—web standards of the future. Summary of Contents:
Chapter 1: Getting Started
Chapter 2: Using the Right Tag for the Right Job
Chapter 3: Table Mastery
Chapter 4: Form Mastery
Chapter 5: Purpose-Built Semantics: Microformats and Other Stories
Chapter 6: Recognizing Semantics
Chapter 7: Looking Ahead: XHTML 2.0 and Web Applications 1.0
Appendix A: XHTML As XML
Appendix B: Frames, and How to Avoid Them
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Fluid mechanics
Brings key concepts to life through a new Web-based interactive tutorial that provides step-by-step solutions and interactive animations.
Presents a smoother transition from the principles of flow acceleration and the Bernoulli equation to the control volume and continuity equations.
Incorporates new animations to illustrate pathline, streakline, and streamline concepts, rotationality, separation, and cavitation.
Follows a physical/visual approach to help you gain an intuitive understanding of the principles of fluid dynamics.
Applies theoretical principles in practical designs to help develop your engineering creativity.
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Managing the risks of IT outsourcing
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The Basics of Biology
Publisher: Greenwood Press (August 30, 2004)
Language: English
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The Big Book of Weirdos

Close on the heels of The Big Book of Urban Legends comes a companion volume of comic-strip biographies of a motley assortment of 67 crackpots, visionaries, despots, prophets, performers, and others whose peculiarities supposedly elevate them above mere eccentricity into the realm of the truly bizarre. It is not as successful as its predecessor, in which the urban legends theme allowed the cartoonists to develop succinct little narratives. It's not as easy to encapsulate the life of, say, Ivan the Terrible, in 35 panels. Moreover, the choice of subjects is too disparate: weird is too mild a word for Adolf Hitler, and other strips simply focus on the unconventional sides of such successful people as Thomas Edison and Henry Ford. The most interesting profiles are of the most obscure figures, such as flagpole-sitter Shipwreck Kelly and fitness freak Bernarr McFadden. Still, the book does showcase another stellar lineup of comics artists whose styles range from photorealistic to cartoony and nearly all of whom do justice to the personages they portray.
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Monday, July 30, 2007
Microsoft Office PowerPoint 2007
Create powerful presentations faster using ready-made templates and Smart Tags
Organize information and add impact with clip art, SmartArt diagrams, tables, and charts
Make your presentation come alive with custom animations
Add narration, animation, 3-D effects, and movie
Add comments and e-mail your presentation to others for review and collaboration
Deliver your presentation in a meeting room on multiple screens
Use Groove and SharePoint Team Services to collaborate and share documents and information
Prepare for the Microsoft Certified Application Specialist exam.
Practice your new skills with the useful workshops inside
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Japanese-English Dictionary
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Excel As Your Database
This book is written and organized in a way that assumes you have some familiarity with Excel, but not with databases. The book features quick-start solutions, practice exercises, troubleshooting tips, and best practices.
This book covers Excel 2007 and 2003.
The author clarifies not just how to use a technique, but under what realistic scenarios.
The text features step-by-step, how-to procedures.
Try-it-out exercises are based on realistic sample data.
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Linux Administration
Linux Administration Made Easy summarizes the installation and configuration, as well as the day-to-day administrative and maintenance procedures that should be followed to keep a Linux-based server or desktop system up and running. It is geared to an audience of both corporate as well as home users. It is not intended to be a full overview of Unix operations, as there are several good texts available as well as on-line documentation that can be referred to in cases where more detailed information is required.
In general, your Linux system can operate with a minimum of user maintenance. Routine tasks, such as rotating and discarding of system logs, are automated. Therefore, for the most part, even with very little user intervention, Linux will hum along doing its job. However, in cases of custom needs or system failure this documentation may prove useful.
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Mathemagic
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The Monk who sold his ferrari

Network Troubleshooting Tools
The organization Sloan has chosen is interesting and efficient. Chapters deal with categories of utilities, such as packet sniffers and device mapping. Chapters begin with descriptions of the general purpose of utilities in their category and describe features (and alternate means of providing them) in general terms. Then come sections on utilities, complete with commentaries on the strengths of each and command-line dumps of the utilities in use. As utilities often are best used together, the author does a good job of showing what steps to take when that needs to be done. There's no companion CD-ROM, but the URLs that link to the utilities appear--sorted alphabetically by the programs' names, in an appendix. --David Wall
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Pro Access 2007
- Paperback: 395 pages
- Publisher: Apress (March 26, 2007)
- Language: English
Pro Access 2007 covers the new features of Microsoft Access 2007, including working with SharePoint Office Server and customizing Ribbons. The book is aimed at professional developers and power users who are new to Access 2007. Among other topics, you’ll learn about the new Access menu structure, including customization, as well as new SharePoint features.
This book provides good, short, solid information with as little waffle as possible. And the book includes solid examples that thoroughly explain new features. Author Martin Reid is also a working Access developer who is respected by his peers and knows what working developers face, especially at the time of a new release.
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IT professionals communication guide
More and more companies now require that their IT professionals have strong communication and customer service skills. Gaining these soft skills is such a critical component of IT that the new CompTIA A+ exams include a significant number of questions on this subject. This unique book prepares you for the exams and beyond as it delves into the issues that you’ll face in corporate, retail, and remote support environments.
How do you deal with angry customers? How do you prioritize? The book presents over fifty scenarios depicting typical workplace situations, possible responses—and appropriate solutions to guide you. With this approach, you’ll gain valuable insight into becoming a team player and learn strategies to communicate more effectively with coworkers and customers.
In this book you’ll learn how to:
Gain stronger communication and interpersonal skills for the workplace
Deal with an angry customer and best resolve the situation
Handle any problem while conveying strong professional and ethical behavior
Understand some of the most difficult aspects of human interaction
Learn how to manage by using fundamental leadership skills, including discipline, delegation, and mentoring
Express yourself using active and passive communication
Communicate in a multicultural environment
Offer either direct or indirect explanations when responding to an issue
Prepare for the soft skills questions on the CompTIA A+ exams
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Workflow in MS office 2007
This book covers anything you’re likely going to need to know — from what workflow is all about, to creating new Activities; from InfoPath forms to ASP.Net forms; from the Rules Engine to the object model. There’s even a section on integrating Office 2003 clients with SharePoint 2007 workflows. You’ll come away from reading this book with solid knowledge of how to implement workflow in the new world of Office and SharePoint.
About the AuthorDavid Mann is the principal architect for portal and collaborative solutions at Anexinet, a Microsoft Gold-Certified partner headquartered in Philadelphia. Anexinet provides solutions for customers spanning the entire Microsoft stack. Dave has been working with portal, information worker, and content management technologies for just shy of 300 years (OK, really for 12 years). He has designed and delivered solutions for Fortune 500, international conglomerates, small family-run businesses, and everything in between–always with a focus on end users and making their lives easier.
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Electrical power systems
Here is the clearest, most complete reference on understanding the causes of power quality problems and learning how to prevent them. Nearly twice the size of the previous edition, Electric Power Systems Quality, 2e has been expanded and updated to reflect the increasing sensitivity of microelectronic devices and the ever-growing stress placed upon the power grid.
Written in a highly readable, easily accessible style – minus the heavy-duty math, this much-needed resource discusses every essential aspect of basic power quality and methods used to protect electronic systems. Coverage includes:
NEW TO THIS EDITION:
Invaluable to everyone working in the field, from utility engineers to industrial plan technicians to power quality consultants, Electrical Power Systems Quality, 2e is the book you should own if you could have only one book on the subject.
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Mathematical Methods in Science and Engineering

An innovative treatment of mathematical methods for a multidisciplinary audience
Critical Reasoning

Google Analytics

Google Analytics
* Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs.
windows vista
Windows Vista: Beyond the Manual is a comprehensive guide to installing, configuring, exploiting, and using the richest Microsoft client operating system on the market. It guides you through the complexities of configuring and running a successful Windows Vista client computer. It also takes an in-depth look at the wealth of features and functions comprising the various flavors of the software. Windows Vista provides a range of new capabilities and features, many of which are apparent through a totally redesigned interface, and many more that are hidden just beneath the surface. With the help of Windows Vista: Beyond the Manual, IT professionals and home PC enthusiasts alike will become expert users, taking full advantage of the myriad functions and features that make up this release. Noted authors Jonathan Hassell and Tony Campbell pack this book full of their own experience, plus hundreds of hints, tips, and walkthroughs, making it an indispensable companion that won’t waste your time. It’s a one-stop shop for geeks and knowledgeable users getting to know Windows Vista. The authors walk you through practically every useful function. All versions of Windows Vista are covered and analyzed, and recommendations are offered. The book devotes a section to next-generation Media Center. A complete “Where Am I” guide is included for new Vista users. Domain integration and unattended installation are also covered in detail.http://www.megaupload.com/?d=Y1HCPTV4
password-----> egm47
Breaking Through the BIOS Barrier
Learn about:
* The BIOS—what it really is, what it does, and how to optimize it safely* All the different BIOS features and how to optimize them* Optimizing your system memory, CPU, PCI bus, AGP port, USB ports, hard disks, and more* Customizing the boot sequence and accelerating the bootup process* Maximizing system security and stability* Restoring your BIOS in any emergency, step by step* Myths and misconceptions surrounding the BIOS—and the truthIf you're a gamer, PC enthusiast, or tech support professional... if you care about PC performance and reliability... if you're passionate about what goes on under the hood... this is the book you've been searching for!
http://rapidshare.com/files/45452758/Breaking.Via.BIOS.rar
MySQL
Gives corporate users a complete guide to building enterprise-level database applications with MySQL
Covers the pros and cons of adopting MySQL and installing, testing, and configuring the MySQL server
Written by one of the lead programmers of the MySQL product and reviewed by Monty Widenius, the creator of MySQL
Companion Web site includes all code examples as well as links to useful online resources
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windows system programming
A practical guide to the central features and functions of the Windows API, Windows System Programming, Third Edition, will get you up and running with Windows XP and 2003, as well as other Windows systems. Unlike most Windows programming resources, this book focuses exclusively on the core system services—file system, memory, processes and threads, synchronization, communication, and security—rather than on the more commonly featured graphical user interface functions. Especially geared for those already familiar with UNIX or other high-end operating systems, Windows System Programming, Third Edition, helps you to build on your knowledge base to learn the most important features quickly and easily.
This new edition has been updated and enhanced with coverage of new API functions, network programming, Windows Services, process and thread management, synchronization, and application performance on single and multiprocessor systems. It also describes techniques for porting applications to Win64, the new Windows 64-bit API.
Beginning with an examination of the features required in a single-process application, the text gradually progresses to increasingly sophisticated functions relating to a multithreaded environment.
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Friday, July 27, 2007
Analytical chemistry
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Sampling and Sample Preparation for Field and Laboratory(Comprehensive Analytical Chemistry)Pages:1160This title is the first comprehensive book on sampling and modern sample preparation techniques and has several main objectives: to facilitate recognition of sample preparation as both an integral part of the analytical process; to present a fundamental basis and unified theoretical approach for the professional development of sample preparation; to emphasize new developments in sample preparation technology; and to highlight the future impact of sample preparation on new directions in analytical science, particularly automation, miniaturization and field implementation.Until recently, there has been relatively little scientific interest in sampling and sample preparation, however this situation is presently changing as sampling and sample preparation become integral parts of the analytical process with their own unique challenges and research opportunities.Sampling and Sample Preparation for Field and Laboratory is an essential resource for all analytical chemists, and in particular those involved in method development. Not only does it cover the fundamental aspects of extraction, it also covers applications in various matrices and includes sampling strategies and equipment and how these can be integrated into the analytical process for maximum efficiency.
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Analytical methods for food additives
Analytical methods for food additivesPages:320The accurate measurement of additives in food is essential in meeting both regularory requirements and the need of consumers for accurate information about the products they eat. While there are established methods of analysis for many additives, others lack agreed or complete methods because of the complexity of the additive or the food matrix to which such additives are commonly added.Analytical Methods of Food Authentication addresses this important problem for 26 major additives. In each case current research is considered in establishing the best available methods and how they should be used.Analytical Methods for Food Additives covers a wide range of additives, from azorubine and adipic acid to sunset yellow and saccharin. Each chapter reviews the range of current analytical methods, sets out their performance characteristics, procedures and parameters, and provides recommendations on best practice and future research. Tables are used extensively to clearly illustrate methods.Each chapter addresses a specific additive, and the following subjects are covered:Methods of analysisRecommendationsReferencesSummary of methodsSummary of statistical parameters in specific examplesPerformance characteristics in specific samplesThe expert authors of this book all work on additive analysis for the UK Food Standards Agency.ContentsE110: Sunset yellowE122: Azorubine (carmoisine)E141: Copper complexes of chlorophylls and chlorophyllinsE150c: Caramel class IIIE160b: Annatto extractsE200-3: Sorbic acid and its saltsE210-13: Benzoic acidE220-8: SulphitesE249-50: NitritesE297: Fumaric acid and its saltsE310-12: GallatesE320: BHAE334-7, E354: L-tartaric acid and its saltsE355-7, E359: Adipic acid and its saltsE405, E477: Propylene gl6ycol (propan-1,2-diol)E416: Karaya gumE432-6: PolysorbatesE442: Ammonium phosphatidesE444: Sucrose acetate isobutyrateE472e: Mono-diacetyl tartaric acid esters of mono/diglycreides of fatty acidsE476: Polyglycerol esters of polycondensed fatty acids of castor oilE481-2: Stearoyl lactylatesE483: Stearyl tartrateE491-2, E493-4, E495: Sorbitan estersE520-3, E541, E554-9, E573: AluminiumE954: SaccharinIndex
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E-commerce
E-Commerce according to Person Halls book E-Commerce started in 1994 with the first banner ad being placed on a website.
According to the October 2006 Forrester Research report entitled, "US eCommerce: Five-Year Forecast And Data Overview, "Nontravel online retail revenues will top the quarter-trillion-dollar mark by 2011. The driver of this growth? A segment of the most active Web shopping households that is approximately 8 million strong. This group of consumers is extremely comfortable with technology and values convenience above all else in the online retail experience. As retailers begin to wade through their copious data warehouses and understand the who, what, when, where, why, and how of this segment, they will benefit from targeting these customers."
Contents
1 History
2 Success factors
2.1 Technical and organizational aspects
2.2 Customer experience
3 Problems
4 Product suitability
5 Acceptance
6 Dropshipping
History
The meaning of the term "electronic commerce" has changed over the last 30 years. Originally, "electronic commerce" meant the facilitation of commercial transactions electronically, usually using technology like Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT), where both were introduced in the late 1970s, for example, to send commercial documents like purchase orders or invoices electronically.
The 'electronic' or 'e' in e-commerce refers to the technology/systems; the 'commerce' refers to be traditional business models. E-commerce is the complete set of processes that support commercial business activities on a network. In the 1970s and 1980s, this would also have involved information analysis. The growth and acceptance of credit cards, automated teller machines (ATM) and telephone banking in the 1980s were also forms of e-commerce. However, from the 1990s onwards, this would include enterprise resource planning systems (ERP), data mining and data warehousing.
In the dot com era, it came to include activities more precisely termed "Web commerce" -- the purchase of goods and services over the World Wide Web, usually with secure connections (HTTPS, a special server protocol that encrypts confidential ordering data for customer protection) with e-shopping carts and with electronic payment services, like credit card payment authorizations.
Today, it encompasses a very wide range of business activities and processes, from e-banking to offshore manufacturing to e-logistics. The ever growing dependence of modern industries on electronically enabled business processes gave impetus to the growth and development of supporting systems, including backend systems, applications and middleware. Examples are broadband and fibre-optic networks, supply-chain management software, customer relationship management software, inventory control systems and financial accounting software.
When the Web first became well-known among the general public in 1994, many journalists and pundits forecast that e-commerce would soon become a major economic sector. However, it took about four years for security protocols (like HTTPS) to become sufficiently developed and widely deployed. Subsequently, between 1998 and 2000, a substantial number of businesses in the United States and Western Europe developed rudimentary web sites.
Although a large number of "pure e-commerce" companies disappeared during the dot-com collapse in 2000 and 2001, many "brick-and-mortar" retailers recognized that such companies had identified valuable niche markets and began to add e-commerce capabilities to their Web sites. For example, after the collapse of online grocer Webvan, two traditional supermarket chains, Albertsons and Safeway, both started e-commerce subsidiaries through which consumers could order groceries online.
The emergence of e-commerce also significantly lowered barriers to entry in the selling of many types of goods; accordingly many small home-based proprietors are able to use the internet to sell goods. Often, small sellers use online auction sites such as EBay, or sell via large corporate websites like Amazon.com, in order to take advantage of the exposure and setup convenience of such sites.
Success factors
In many cases, an e-commerce company will survive not only based on its product, but by having a competent management team, good post-sales services, well-organized business structure, network infrastructure and a secured, well-designed website. A company that wants to succeed will have to perform 2 things: Technical and organizational aspects and customer-oriented. Following factors will make business of companies succeed in e-commerce:
Technical and organizational aspects
Naturally, the e-commerce vendor must also perform such mundane tasks as being truthful about its product and its availability, shipping reliably, and handling complaints promptly and effectively. A unique property of the Internet environment is that individual customers have access to far more information about the seller than they would find in a brick-and-mortar situation. (Of course, customers can, and occasionally do, research a brick-and-mortar store online before visiting it, so this distinction does not hold water in every case.)
Customer experience
A successful e-commerce organization must also provide an enjoyable and rewarding experience to its customers. Many factors go into making this possible. Such factors include:
- Providing value to customers. Vendors can achieve this by offering a product or product-line that attracts potential customers at a competitive price, as in non-electronic commerce.
- Providing service and performance. Offering a responsive, user-friendly purchasing experience, just like a flesh-and-blood retailer, may go some way to achieving these goals.
- Providing an incentive for customers to buy and to return. Sales promotions to this end can involve coupons, special offers, and discounts. Cross-linked websites and advertising affiliate programs can also help.
- Providing personal attention. Personalized web sites, purchase suggestions, and personalized special offers may go some of the way to substituting for the face-to-face human interaction found at a traditional point of sale.
- Providing a sense of community. Chat rooms, discussion boards, soliciting customer input and loyalty programs (sometimes called affinity programs) can help in this respect.
- Owning the customer's total experience. E-tailers foster this by treating any contacts with a customer as part of a total experience, an experience that becomes synonymous with the brand.
Letting customers help themselves. Provision of a self-serve site, easy to use without assistance, can help in this respect. This implies that all product information is available, cross-sell information, advise for product alternatives, and supplies & accessory selectors. - Helping customers do their job of consuming. E-tailers and online shopping directories can provide such help through ample comparative information and good search facilities. Provision of component information and safety-and-health comments may assist e-tailers to define the customers' job.
Problems
Even if a provider of E-commerce goods and services rigorously follows these "key factors" to devise an exemplary e-commerce strategy, problems can still arise. Sources of such problems include:
1.Failure to understand customers, why they buy and how they buy. Even a product with a sound value proposition can fail if producers and retailers do not understand customer habits,expectations,andmotivations.E-commerce could potentially mitigate this potential problem with proactive and focused marketing research, just as traditional retailers may do.
2.Failure to consider the competitive situation. One may have the will to construct a viable book e-tailing business model, but lack the capability to compete with Amazon.com.
3.Inability to predict environmental reaction. What will competitors do? Will they introduce competitive brands or competitive web sites? Will they supplement their service offerings? Will they try to sabotage a competitor's site? Will price wars break out? What will the government do? Research into competitors, industries and markets may mitigate some consequences here, just as in non-electronic commerce.
4.Over-estimation of resource competence. Can staff, hardware, software, and processes handle the proposed strategy? Have e-tailers failed to develop employee and management skills? These issues may call for thorough resource planning and employee training.
5.Failure to coordinate. If existing reporting and control relationships do not suffice, one can move towards a flat, accountable, and flexible organizational structure, which may or may not aid coordination.
6.Failure to obtain senior management commitment. This often results in a failure to gain sufficient corporate resources to accomplish a task. It may help to get top management involved right from the start.
7.Failure to obtain employee commitment. If planners do not explain their strategy well to employees, or fail to give employees the whole picture, then training and setting up incentives for workers to embrace the strategy may assist.
8.Under-estimation of time requirements. Setting up an e-commerce venture can take considerable time and money, and failure to understand the timing and sequencing of tasks can lead to significant cost overruns. Basic project planning, critical path, critical chain, or PERT analysis may mitigate such failings. Profitability may have to wait for the achievement of market share.
9.Failure to follow a plan. Poor follow-through after the initial planning, and insufficient tracking of progress against a plan can result in problems. One may mitigate such problems with standard tools: benchmarking, milestones, variance tracking, and penalties and rewards for variances.
10.Becoming the victim of organized crime. Many syndicates have caught on to the potential of the Internet as a new revenue stream. Two main methods are as follows: (1) Using identity theft techniques like phishing to order expensive goods and bill them to some innocent person, then liquidating the goods for quick cash; (2) Extortion by using a network of compromised "zombie" computers to engage in distributed denial of service attacks against the target Web site until it starts paying protection money.
11.Failure to expect the unexpected. Too often new businesses do not take into account the amount of time, money or resources needed to complete a project and often find themselves without the necessary components to become successful.
Product suitability
Certain products or services appear more suitable for online sales; others remain more suitable for offline sales. While credit cards are currently the most popular means of paying for online goods and services, alternative online payments will account for 26% of e-commerce volume by 2009 according to Celent.
Many successful purely virtual companies deal with digital products, (including information storage, retrieval, and modification), music, movies, office supplies, education, communication, software, photography, and financial transactions. Examples of this type of company include: Google, eBay and Paypal. Other successful marketers such as use Drop shipping or Affiliate marketing techniques to facilitate transactions of tangible goods without maintaining real inventory. Examples include numerous sellers on eBay.
Virtual marketers can sell some non-digital products and services successfully. Such products generally have a high value-to-weight ratio, they may involve embarrassing purchases, they may typically go to people in remote locations, and they may have shut-ins as their typical purchasers. Items which can fit through a standard letterbox — such as music CDs, DVDs and books — are particularly suitable for a virtual marketer, and indeed Amazon.com, one of the few enduring dot-com companies, has historically concentrated on this field.
Products such as spare parts, both for consumer items like washing machines and for industrial equipment like centrifugal pumps, also seem good candidates for selling online. Retailers often need to order spare parts specially, since they typically do not stock them at consumer outlets -- in such cases, e-commerce solutions in spares do not compete with retail stores, only with other ordering systems. A factor for success in this niche can consist of providing customers with exact, reliable information about which part number their particular version of a product needs, for example by providing parts lists keyed by serial number.
Purchases of pornography and of other sex-related products and services fulfill the requirements of both virtuality (or if non-virtual, generally high-value) and potential embarrassment; unsurprisingly, provision of such services has become the most profitable segment of e-commerce.
There are also many disadvantages of e-commerce, one of the main ones is fraud. This is where your details (name, bank card number, age, national insurance number) are entered into what look to be a safe site but really it is not. These details can then be used to steal money from you and can be used to buy things on line that you are completely unaware of until it is too late. If this information is leaked into the wrong hands. People are able to steal your identity, and commit more fraud crimes under your name. Finally there are many problems with e commerce some of which are:
Failure to understand customers, why they buy and how they buy. Even a product with a sound value proposition can fail if producers and retailers do not understand customer habits, expectations, and motivations. E-commerce could potentially mitigate this potential problem with proactive and focused marketing research, just as traditional retailers may do. Failure to consider the competitive situation. One may have the will to construct a viable book e-tailing business model, but lack the capability to compete with Amazon. Inability to predict environmental reaction. What will competitors do? Will they introduce competitive brands or competitive web sites? Will they supplement their service offerings? Will they try to sabotage a competitor's site? Will price wars break out? What will the government do? Research into competitors, industries and markets may mitigate some consequences here, just as in non-electronic commerce. Over-estimation of resource competence. Can staff, hardware, software, and processes handle the proposed strategy? Have e-tailer's failed to develop employee and management skills? These issues may call for thorough resource planning and employee training.
Products less suitable for e-commerce include products that have a low value-to-weight ratio, products that have a smell, taste, or touch component, products that need trial fittings — most notably clothing — and products where colour integrity appears important. Nonetheless, Tesco.com has had success delivering groceries in the UK, albeit that many of its goods are of a generic quality, and clothing sold through the internet is big business in the U.S. Also, the recycling program Cheapcycle sells goods over the internet, but avoids the low value-to-weight ratio problem by creating different groups for various regions, so that shipping costs remain low.
Acceptance
Consumers have accepted the e-commerce business model less readily than its proponents originally expected. Even in product categories suitable for e-commerce, electronic shopping has developed only slowly. Several reasons might account for the slow uptake, including:
Concerns about security. Many people will not use credit cards over the Internet due to concerns about theft and credit card fraud.
Lack of instant gratification with most e-purchases (non-digital purchases). Much of a consumer's reward for purchasing a product lies in the instant gratification of using and displaying that product. This reward does not exist when one's purchase does not arrive for days or weeks.
The problem of access to web commerce, mainly for poor households and for developing countries. Low penetration rates of Internet access in some sectors greatly reduces the potential for e-commerce.
The social aspect of shopping. Some people enjoy talking to sales staff, to other shoppers, or to their cohorts: this social reward side of retail therapy does not exist to the same extent in online shopping.
Poorly designed, bug-infested e-Commerce web sites that frustrate online shoppers and drive them away.
Inconsistent return policies among e-tailers or difficulties in exchange/return.
Dropshipping
Dropshipping has made it affordable for many people who do not have the money to normally start a business, build an E-Commerce site. People can now find dropshipping companies that provide products for them to sell at wholesale prices without them actually having to hold the invenotory. This allows for people to sell products without having to even have seen the product or ship it out to the customer.
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First interview jitters
First Person
Personal experiences on the job market
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In my first column, I spoke of my desire to take the Ph.D. that I'm about to earn in the physical sciences and concentrate on applying to community colleges where I can focus on teaching.
That plan hasn't really changed, although I have decided that if an opening comes up at a small liberal-arts college in my preferred location (the Midwest), I would consider applying.
Last fall, I sent off my first application packet, which was a huge relief. After contemplating for more than a year what life would be like after the Ph.D., I was finally able to start doing something about it.Yet, as the months went by, something was still missing. Sure, I was sending off application after application and filling out the occasional form I received from human resources departments asking about my gender and skin color, but anyone with a pulse can do that. So, despite my hard work personalizing my CV's and cover letters to each institution, the reality that I was actually on the job market had not set in.
That changed as I read through my e-mail one morning in November. There, in my in box, was a message from one of the institutions where I had applied. "Oh great," I thought. "My first rejection letter!" To my pleasant surprise, it was an invitation for a telephone interview.
My brain proceeded straight to frantic mode. Was this real? I quickly scanned the e-mail address of the sender to make sure it wasn't some joke from my office mates. Not that they would really stoop to that level, but I wasn't exactly thinking clearly. A few moments later, I replied to the e-mail, and by the next day I had a phone interview set up for the following week. Suddenly the job search was real.
For those of you who have been on the job market multiple times, maybe a phone interview seems like no big deal. But as a newcomer to the search process, about to have my first interview, well, you can imagine that I was feeling a little high-strung.
On the day of the interview, getting anything done was pretty much a lost cause. Research? Forget it. House chores? Nope. Job applications? Are you kidding? Casual reading? Well, that lasted for about two minutes. I did manage to burn quite a few calories due to the constant pacing.
Then the phone rang, and my heart leapt out of my chest and skittered across the living-room floor. Should I answer the phone or try to retrieve my beating heart? It's not everyday that one has to make that choice. I wanted a job the next year, so I answered the phone.
Once the interview got under way, I calmed down. That's usually the way it goes when I give a conference presentation, too. And, in retrospect, the interview went well. The members of the hiring committee asked the expected questions with no big surprises and none of those awkward pauses that make you wonder if the person on the other end of the line has collapsed and died on you.
Of course, I can think of a few things I wish I had said or elaborated on. But I think I did pretty well, although it's not my opinion that matters. My fingers are crossed that I'll advance to the next level and get invited for a campus interview. No response yet, but at the time of this writing, it has only been a couple of days since the phone interview.
Right now I'm feeling pretty good about my chances. To make it to the shortlist this early in the season is a good sign in my eyes. Still, I'm hoping I'll get a few more bites from other colleges. What if I actually have a choice of offers?
OK, I shouldn't get ahead of myself. The last time I did that, I was an undergraduate applying to graduate schools. I received two acceptance letters right away. Based on that, I thought I would get several more. Not quite. The two acceptances were followed by seven consecutive rejection letters, including three that arrived on the same day. Ouch.
After my phone interview, I went downstairs to check my mail. Sure enough, my first rejection letter, from a different college, had arrived. Oddly, the letter was dated the day after the application deadline for the job yet stated that the department had already filled the position. Already filled? In one day?
It doesn't matter, though, as I've erased that institution from my mind. I'm confident that a few other colleges will show an interest in me, but I do recognize the possibility that they won't, and that the phone interview I had may turn out to be the only one I get.
Search committees are looking for someone who conveys confidence, someone who can successfully handle a classroom, someone who recognizes his strengths and weaknesses, and works hard to turn those weaknesses into strengths. If I'm not confident in myself, then how can a search committee ever feel confident in hiring me?
In my first column, I used the old roller-coaster analogy to describe my job search. I've left the gates of the ride, and I'm near the top of a long, steep incline. The way I see it, I face two possibilities. I'll either end the ride thinking, "I wasted an hour of my life waiting in line for 43 seconds of lameness?" In other words, no job, or a job in a not-so-desirable location with little, if any, long-term potential.
Or I will end the ride thinking, "I just waited an hour in line for the most amazing 43 seconds of my life! Let's do it again!" Meaning, I received an awesome job offer in an awesome location with plenty of long-term potential. Well, I probably won't want to do it again, but you get the point.
Tom Mason is the pseudonym of a Ph.D. candidate in the physical sciences at a research university in the Midwest